June 24, 2010
Link building is one of the most important tasks you can undertake when doing search engine optimization on your website. The reason for this is that the number of one-way inbound links coming to your website is used as a measure of your sites popularity and hence used by the search engines to determine your ultimate ranking for a given keyword phrase. However, although link building seems like a relatively simple task, there are a number of pitfalls to watch out for. In this short article I will give you 3 tips that every successful link building campaign should use.
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June 23, 2010
Increasing back links to your site is still a fundamental and important element of any SEO campaign, as Google still does bear some importance on the amount of links pointing back to your site, especially if they are relevant and authoritative. Increasing the amount of links pointing back to your site needs to be done over time and periodically, because if you do too many in one go, this will look unnatural and you could well be penalised.
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